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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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01832_Field_OMMC T60.txt
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1996-04-10
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711b
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14 lines
Color TV had come in. And it’s hard to imagine a
world without color TV but color TV had to be
invented sometime. It came in during the late ’60s.
Sometime after Understanding Media , four or five
years later. A whole lot of things had come in,
pocket calculators were starting to appear, and
desktop computers had just begun to make their
appearance. So there were a whole lot of things—
cable TV for example, community-antenna TV as it
was called then, had come in. And videotape was
starting although it was still at the stage of port-
o-packs. Clumsy things about the size of a kid’s
backpack today that weighed twenty, thirty
pounds, that you carried on your back, that you